This college magazine is targeted at students and the family of students at Boston College follows similar conventions to the West Point magazine:

• Articles based on why this college is the best at what they do
• use of several colours to attract readers

But this magazine goes by many different conventions not used in the other magazines:

• the Masthead is seperated from the rest of the magazine
• the main picture is not of a peron but of a building
  
• the largest text on the cover is not the masthead it is a key word that would most appeal to the students of Boston College